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Modern technologies in the poultry sector

The future is here: modern technologies in the European poultry sector

How the latest technologies contribute to a more sustainable sector

When thinking about the European poultry sector, an old-fashioned image might come to your mind. However, the European poultry sector employs some of the latest technologies in the world, contributing to a more sustainable production chain in terms of environment , society and economy.

Keep reading to find out more about the modern technologies in the poultry sector!

Nowadays, there is an imperative across different sectors to become even more cost-efficient. Achieving that goes hand in hand with following the latest technological developments

While the poultry sector is part of this modernisation tendency, cost-efficiency is just one of the aspects sought by the sector. This means involving new technologies in the production chain with the purpose of offering a product high in quality and respectful with the environment, the society and the economy.

But what exactly do these modern technologies imply?

Data analysis and exchange[1]

Collecting data on the state of the birds is achieved through AI methodologies and monitorization systems.

However, this data collection is not only limited to the state of the birds, but also to help manage the farms and assist farmers with optimizing production methods.

Modern services provide farmers and producers with remote and real time systems to control and look after the birds and everything around them, while also optimizing production through self-learning algorithms. These technologies also help farmers across Europe connect with each other to share data and results for the seek of this optimization.

Water and feed management[2]

One of the most important and modernized aspects in poultry farms is the management of water and feed for the birds.

This means monitoring and taking care of essential aspects such as feed and water quality and quantity, management, rationalization and other sustainable aspects such as implementation of zero energy bumps, rainwater and stormwater harvesting and treatment and general storage of water and feed in the farms.

These technologies of management help farmers with meeting objectives for weight of feed and conversion ratio in order to provide the birds with the best health and welfare conditions.

Feed improvement[3]

Ensuring the quality of the ingredients in feed composition in order to maintain and improve gut health for the birds, avoiding any medical conditions and, therefore, the use of antibiotics.

Through feed improvement, the microbiota of the animals is controlled and a better absorption of nutrients included in the feed.

Barn monitoring[4]

Services aimed at improving the performance and results of the barns in order to create a more sustainable environment for the birds. Such services include ventilation systems that can be fully and remote controlled by the farms.

Features and advantages like indoor climate monitoring helps in reducing mortality amongst the birds, adapting the indoors environment to the weather conditions, all with an optimisation of the energy.

Aside from these already employed systems, some other new technologies are being developed as a very interesting choices to help advancing poultry production, such as employment of 3d cameras to help controlling the birds’ weight, robots programmed to motorise poultry floor state and distribution and other robotic elements designed to interact with the birds without causing them any disturbance.[5]

All these advanced technologies are in continuous improvement and under innovation revision to provide the poultry with the best health and welfare conditions while helping the whole sector become more efficient and sustainable.

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

 

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Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

 

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

 

sust@eu-poultry.eu

 The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

 

[1] OptiFarm

[2] AgriSmart

[3] Evonik

[4] Vencomatic Group

[5] WattPoultry- 3 technologies ready to advance poultry production

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What do our animals eat

What do our animals eat?

Feed in the European sustainable poultry sector

Ever wondered what the composition of modern feed formula for poultry is in the EU? Although the majority of feed is composed of wheat, the ingredients included in feed are various and necessary to keep a healthy diet for our animals.

Keep reading to learn more about this topic![1]

As part of social sustainability, feed and its composition in the European poultry sector are essential factors to take care of. Wheat, soybean, rapeseed and fishmeal, a formula ensured without the use of antibiotics, this is the general composition of the common broiler feed in Europe.

Regarding feed composition and its use in Europe, there is a greater level of variability in aspects like operation size, ingredient availability or nutritional knowledge, all among the different member states and European nutritionists.

However, in general terms, wheat is the main cereal found in feed composition in Europe. It is not the only cereal that is included in feed, as corn is also added either from local origin or imported. Wheat has more protein and phosphorus.

The use of fishmeal as ingredient provides excellent nutritional results when the origin is a product of the best quality. It is the case of herring meal as a source of 70% crude protein. However, due to higher costs, this ingredient can be replaced by vegetable proteins.

In terms of protein, soybean meal remains the major ingredient providing the protein source. However, as the EU is seeking to reduce dependency on this ingredient, alternatives  like the fast development of rapeseed cultivation (about 35% crude protein) are becoming a relatively more affordable and available ingredient.

Finally, other ingredients would include agents like coccidiostats. And what are these? According to Science Direct: coccidiostats are antiprotozoal agents that act on coccidia parasites by inhibiting reproduction and retarding the development of the parasite in a host cell. They are most commonly used in poultry populations by addition in the feed at the authorized levels and observing the prescribed hygiene requirements.

These agents are not considered as antibiotics, as they are allowed for use, unlike other components like bacterial antibiotics that have been banned completely for growth promoting usage in the EU.

In general terms, the ingredient proportions in 1000 pounds of modern feed formula for poultry would be as follows:

Source: Ioannis Mavromichalis, Ph.D.

European Poultry sector takes good care of the quality and composition of the feed given to our animals, providing with all necessary nutrients and complying with the highest standards set by the European Union. That approach is just a part of the social sustainability pillar, to which the sector is committed.

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

————————————————————————————————-

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

 

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

 

sust@eu-poultry.eu

 The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

 

[1] Source: Modern European broiler feed formulations – FeedStrategy

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Waste management – More that just avoiding food waste

It is not all about poultry meat consumption!

Waste management and the usage of poultry by-products

Have you ever heard about animal by-products before? According to the European Food Safety Authority, these are “materials obtained from animals which are not intended for human consumption”.[1]

And did you know that these products are reutilized in other sectors and industries in a cycle of no-waste policy? That’s right, no-waste does not only refer to food waste, and the European Poultry sector knows a thing or two about this. Keep reading to find out!

Poultry by-products in other sectors

Around 68% of a chicken is detained for human consumption[2], which means that million tons of meat not destined for direct human consumption are produced in the EU every year. This material, known as by-products, is then transformed into a variety of alternatives used in several other sectors.

These by-products include, among other things: slaughterhouse waste (such as skin, bones, blood or fat) and materials produced by the animals such as manure, eggshells or feathers.

Several applications are given to these alternative products in the poultry sector, as part of a sustainable, reduced waste production system.

And what is exactly the alternative use given to these materials? The options are several and in many sectors: human food, animal feed, beauty products, fertilization, pharmaceutical and other technical use.

More specifically:

  • Bones, skin and tendons are used to produce gelatine for use in human food such as desserts or candy; pet food including vitamin supplements and treats; capsules for pharmaceutical use and other technical use such as paper coating.
  • Other body parts such as offals are employed in producing fats and animal protein for human food use, animal feed, cosmetic, pharmaceutical and technical products.
  • Feathers are reutilized for fuel and pet food production and other uses related to the keratin composition.[3]

By-products from other industries used in the poultry sector

But the poultry sector does not only provide by-products to other industries, but also benefits from it.

In fact, the EU recently lifted the ban on using animal by-products for poultry feed, as a policy to avoid waste of animal parts that are not adequate for human consumption.

In July 2021, the European Council voted to lift the ban originated in 1994 by the BSE (bovine spongiform encephalopathy) crisis, to avoid cross-contamination in feed.

This decision stands on two main reasons:

  • The European Green Deal and the Farm to Fork Strategy both encourage the use of these products to avoid waste in a sustainable cycle of usage.
  • On the other hand, the minimal danger for cross-contamination, taking into consideration the last case in the EU was registered in 2016.

Both methodologies are useful to help improve the quality of feed, helping digestibility and higher sources of protein.[4]

Now you can say you know a little more about by-products use in the poultry sector and how it is not only and all about meat consumption!

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

————————————————————————————————-

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

sust@eu-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

 

[1]Questions and Answers on animal by-products

 https://ec.europa.eu/commission/presscorner/detail/en/MEMO_04_107

[2] Questions and Answers on animal by-products

 https://ec.europa.eu/commission/presscorner/detail/en/MEMO_04_107

[3] Non-food industrial applications of poultry feathers. https://europepmc.org/article/med/26092473

[4] European Fat Processors and Renderers Association

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Production value chain of the poultry sector_ what came first egg or chicken

Which came first, the (sustainable) chicken or the egg?
A brief overview of the Sustainable Poultry value chain

Eggs come from chickens and chickens come from eggs: that’s the basis of this ancient riddle. But eggs – which are just female sex cells – evolved more than a billion years ago, whereas chickens have been around for just 10.000 years.

So the riddle is easy to solve…isn’t it?[1]

Speaking of chickens: did you know that poultry became an essential part of our diet around the 20s? It was not until the 1920 that production began in real poultry houses. At that time, chickens were raised mainly for their eggs.

Only in the 50s, chicken farms for the meat market had largely surpassed layer farms.

Back to nowadays, you’ll be interested to know that, before arriving into retail, poultry meat products go through a whole, controlled process of great quality and safety that begins with something as simple as an egg.

Keep reading if you want to find out more about the European Poultry value chain![2]

Stage 1: Primary breeding farms

As the first stage in the production chain, pedigree chicken groups are bred under strict hygiene conditions in specialised farms. To ensure the health and welfare of the animal and the quality of the later product, disease prevention controls and biosecurity are guaranteed through several aspects for health, welfare and egg productivity.

Furthermore, the selection process focuses on genetic characteristics, naturally inner to chickens, likely to be passed to the chick. These breeding measures have helped for the past 15 years in reducing the amount of feed needed to produce 1kg of poultry meat.[3]

From this breeding process initiates the line of animals all the way to broiler chickens bred for meat production.                                                                       

Stage 2. Hatcheries

This is where the cute, little chicks happen!

Fertilised eggs arrive at hatcheries and go through an incubation phase of 21 days. Best part is the process mirrors the brooding hen’s particularities (heat conditions), until the egg is hatched!

Environmental and hygiene requirements are ensured and optimised to help the chicks hatch in the best health conditions. After all, the EU standards guarantee that poultry farming meets the same minimum requirements in all Member States, includings hatching farms.

After hatching, all the chicks, go through inspection and spray vaccination, ready to be transported to broiler farms by trucks with special requirements to ensure a climate-controlled environment.  Animal health and welfare in all the stages of the production chain is part of the sustainability aspect of the sector.

Stage 3. Broiler farms

Recently hatched chicks arrive at broiler farms and keep in specific heat conditions during the feeding phase. Feed and water in the European poultry sector are obtained through sustainable use of natural resources and choice of feed by choosing locally grown crops. This way, all nutritional needs of the chicks are met while they grow.

In the EU, fattening poultry takes place in large flocks in floor systems – This allows the birds to move freely and perform their natural behaviours (pecking, scratching, and dustbathing).[4] This way, they ensure to be raised with high welfare and health conditions, through innovative technologies enabling farmers to monitor and regulate temperature conditions in real-time, as well as feed management, weight and lighting.

Furthermore, broiler farms in the EU are allowed a maximum stocking density of 33 kilograms per square metre for chicken, which is reached only towards the end of the rearing phase[5]. According to the Council Directive (EC) 2007/43, however, it can be increased to up to 42 kilogrammes for chickens under very strict conditions.

In the barns, the animals always have access to fresh drinking water and feed. The floor is covered with natural bedding, and the lighting provides a natural day-night rhythm. Air circulation, dust content, humidity, and air quality are subject to constant electronic monitoring to ensure that the animals are reared in conditions appropriate to their species.

Stage 4. Processing plants

Transportation to the processing plant occurs when the broiler chickens are ready in weight terms. High standards in transportation guarantee a stress-free journey to the slaughterhouse. This means that there are specific guidelines to follow for transport from the breeding farm to the slaughterhouse, including regulations on how the animals must be completely healthy before getting location shifted. Strict regulations on space during transport and transport times must be observed, for the animals must not be on the road for longer than 12 hours.[6]

Another remarkable factor for animal welfare is the staff’s expertise and responsible behaviour in everyday production, as many professionals are involved in the supervision of the processing plant link of the production chain (veterinarians, inspectors…)

At the plant, the first step is to inspect the animal. Strict hygiene and labelling requirements ensure high product safety, being a decisive factor for animal welfare the staff’s expertise and responsible behaviour in everyday production.

These hygiene regulations apply to the entire process (slaughtering, processing and marketing): every room and all equipment must meet high standards. Companies are therefore obliged to apply HACCP-based procedures. This way, compliance with animal welfare and hygiene requirements is monitored by an official veterinarian who carries out numerous checks before and after slaughter.

Chickens are put into unconsciousness before slaughter, with humanly and scientifically approved methodologies, to ensure that any avoidable pain, suffering, stress or excitement is prevented. The official veterinarian and their assistants are present in the slaughterhouse throughout the day to supervise the operations. Then, defeathered carcasses and the internal organs are removed. Feathers, blood and other by-products are later used in other sectors in a process of giving value to every part of the animal. This way, all by-products can be exploited for other purposes and in other sectors such  as fertilisers, feed, components of pet food, and so on.

The carcasses are washed, and then chilled, graded and weighed. Later, some are destined for sale as whole pieces, others are sold by cuts and others continue the processing chain into other meal options (charcuterie, ready-to-go meals…).

Moreover, whether chilled or frozen: each packaging unit must be labelled when it leaves the slaughterhouse or processing plant, so that it can be easily traced.

In conclusion: the sustainability of the value production chain in poultry is present in every step of the animal life cycle, taking care of its safety and welfare, in order to deliver a product of quality and of responsible production.

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

————————————————————————————————-

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

sust@eu-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

[1] Which came first, the chicken or the egg? https://www.newscientist.com/question/came-first-chicken-egg/

[2] International Poultry Council

[3] AVIAGEN. http://eu.aviagen.com/about-us/sustainability/

[4] AVEC, This is European Poultry! Press Kit 2020.

[5] AVEC, This is European Poultry! Press Kit 2020.

[6] AVEC, This is European Poultry! Press Kit 2020

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Choose EU origin, choose quality

Choose quality products, choose EU origin!

Do you ever look at the origin of the products you buy? You are not the only one! It is in fact becoming a trend among EU citizens. Moreover since consumers are getting more interested and concerned about the way food products are produced, traceability and impact on the environment of production chains.

In March 2022, the European Commission published an Eurobarometer report entirely dedicated to the perception of European citizens about Agriculture and the EU common agricultural policy (CAP)[1]

Results showed how 95% of respondents, one out of ten, consider agriculture and rural areas of importance for the future.

But, what exactly implies this importance for the consumer? What factors are considered in the purchase of agricultural products for EU citizens?

Among other factors such as being part of a short supply chain and respecting tradition and local know-how, origin and quality indicators are key characteristics of the product for consumers in the EU.

Data shows that at least half of European citizens take into consideration the origin of the agricultural products acquired, even more when these products come from a geographical area they know.

Quality ensured through specific quality label indications is also a factor that at least two-thirds of respondents take into account and value.

More specifically, what EU consumers consider….[2]:

  • When buying food products:

 

  • For the origin of the product:

While this is a general result for the average EU citizen, results on the participating countries for this programme are quite positive too:

Results in Germany[3] show that:

-When purchasing food products:

  • For the origin of the product:

For French consumers[4]:

-When purchasing food products:

  • For the origin of the product:

In Spain[5]:

-When purchasing food products:

  • For the origin of the product:

In the case of the European poultry sector, the strict EU regulations to ensure quality standards of the product are followed and also subject to continuously improving production conditions with regard to resource conservation, reduction of waste, more sustainable use of natural resources and animal welfare.

National efforts to show quality and origin of food products.

Following the positive aspects of indicating the origin of agricultural products[6], Member States have chosen different implementation methods to indicate this aspect of the products.

Among the participating countries in this programme, Member States’ choice to reflect origin in meat products, including poultry, was as follows[7]:

Germany: Over 300 voluntary schemes that have an origin component for poultry meat in Germany. Besides, individual federal states count with their own origin-labeling scheme (Bavaria, Schleswig-Holstein and North Rhine Westphalia).

France: For poultry meat, la Volaille française’ (‘French poultry’) is based on an inter-branch agreement supported by the Association of French Poultry Producers to indicate origin of the poultry product.

Furthermore, the French government has proposed to require indicating the origin of fresh meat for all species sold in all restaurants

Spain: Alimentos de España’ (‘Food from Spain’) is a voluntary Spanish origin label for poultry and other types of meat. Operators comply with those voluntary schemes to pursue product-differentiation strategies.

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

Find more information about the project here

You can also learn more about sustainability of the sector by downloading our press kit here.

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

————————————————————————————————-

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

 

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

 

sust@eu-poultry.eu

 

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

[1] Special Eurobarometer 520. Europeans, Agriculture and the CAP https://europa.eu/eurobarometer/surveys/detail/2665

[2] Special Eurobarometer 520. Europeans, Agriculture and the CAP https://europa.eu/eurobarometer/surveys/detail/2665

[3] Special Eurobarometer 520. Europeans, Agriculture and the CAP: Germany https://europa.eu/eurobarometer/surveys/detail/2665

[4] Special Eurobarometer 520. Europeans, Agriculture and the CAP: France https://europa.eu/eurobarometer/surveys/detail/2665

[5] Special Eurobarometer 520. Europeans, Agriculture and the CAP: Spain https://europa.eu/eurobarometer/surveys/detail/2665

[6] Special Eurobarometer 520. Europeans, Agriculture and the CAP

[7] COMMISSION STAFF WORKING DOCUMENT EVALUATION of the mandatory indication of the country of origin or place of provenance for fresh, chilled and frozen meat of swine, sheep, goats and poultry https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A52021SC0218&qid=1628749346728#footnote2

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How to champion a sustainable meat production

Brussels hosts the event with the main focus on European sustainable poultry

This Sustainability Charter, held on November 30th at the Press Club Brussels, symbolizes the commitment of the European poultry sector to a more sustainable future.

Poultry is an important source of protein and an essential part of the diet of most Europeans. In  the past ten years, EU consumption has increased by 23%. Experts predict a positive trend of growth over the next decade. On a global level poultry meat has established itself as the most consumed meat. EU poultry producers want to demonstrate they are responsible, and that production can be done in a sustainable way. They want to increase the awareness of EU consumers on sustainable practices of the sector, by informing them and allowing them to make informed choices.

The event was celebrated,  as Gert-Jan Oplaat, the President of AVEC pointed out in his opening remarks, a way to provide a clear roadmap on the essential attributes leading to achieving sustainability, by seeking the best balance between the three pillars of sustainability: environmental, social, and economical. Our poultry sector is part of the solution, moving forward to ensure sustainable and available food.

Food sovereignty was also discussed during the meeting, remarked by the President of AVEC as a current problem of relevance in Europe.  For this reason, the European poultry organization has pledged “to maintain a sufficient level of production to sustainably feed the EU and the world population with quality and affordable poultry meat.”

During the event, sustainable poultry production was discussed, as well as trade-offs that it brings. With a remarkable group of panelists, the discussion helped to debunk some myths associated with the production of poultry meat in the EU, but also reflect on the steps that the sector has taken to improve both its environmental, economic, and social impact.

INVITED PANELISTS:

Brigitte Misonne, Head of Unit, Animal Products, DG AGRI, European Commission

Colm Markey, MEP, AGRI Committee, European Parliament

Els Bedert, Director, Product Policy at EUROCOMMERCE

Birthe Steenberg, Secretary General, AVEC MODERATOR:

 

MODERATOR:

Andrea Bertaglio, Environmental journalist – European Livestock Voice

PROGRAMME:

16:00 – 16:30 Registration

16:30 – 16:40 Opening remarks by Gert-Jan Oplaat / President, AVEC

16:40 – 17:45 Moderated discussion and Q&A

17:45 – 17:50 Closing statements

17:50 – 19:00 Networking drinks

You can watch the discussion and Q&A session in the video below:

On this occasion, AVEC also presented their Sustainability charter, available to read in English here.

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No matter which European country the poultry meat comes from, consumers can always rely on food safety, environmental protection, and animal welfare. Being a major trading partner in the global poultry meat market, the EU has proved to be a role model by having some of the highest standards in the world.