Brussels hosts the event with the main focus on European sustainable poultry This Sustainability Charter, held on November 30th at the Press Club Brussels, symbolizes the commitment of the European poultry sector to a more sustainable future. Poultry is an important source of protein and an essential part of the diet of most Europeans. In  the past ten years, EU consumption has increased by 23%. Experts predict a positive trend of growth over the next decade. On a global level poultry meat has established itself as the most consumed meat. EU poultry producers want

Choose quality products, choose EU origin! Do you ever look at the origin of the products you buy? You are not the only one! It is in fact becoming a trend among EU citizens. Moreover since consumers are getting more interested and concerned about the way food products are produced, traceability and impact on the environment of production chains. In March 2022, the European Commission published an Eurobarometer report entirely dedicated to the perception of European citizens about Agriculture and the EU common agricultural policy (CAP)[1] Results showed how 95% of respondents, one out

Which came first, the (sustainable) chicken or the egg? A brief overview of the Sustainable Poultry value chain Eggs come from chickens and chickens come from eggs: that’s the basis of this ancient riddle. But eggs – which are just female sex cells – evolved more than a billion years ago, whereas chickens have been around for just 10.000 years. So the riddle is easy to solve…isn’t it?[1] Speaking of chickens: did you know that poultry became an essential part of our diet around the 20s? It was not until the 1920 that production

It is not all about poultry meat consumption! Waste management and the usage of poultry by-products Have you ever heard about animal by-products before? According to the European Food Safety Authority, these are “materials obtained from animals which are not intended for human consumption”.[1] And did you know that these products are reutilized in other sectors and industries in a cycle of no-waste policy? That’s right, no-waste does not only refer to food waste, and the European Poultry sector knows a thing or two about this. Keep reading to find out! Poultry by-products in

What do our animals eat? Feed in the European sustainable poultry sector Ever wondered what the composition of modern feed formula for poultry is in the EU? Although the majority of feed is composed of wheat, the ingredients included in feed are various and necessary to keep a healthy diet for our animals. Keep reading to learn more about this topic![1] As part of social sustainability, feed and its composition in the European poultry sector are essential factors to take care of. Wheat, soybean, rapeseed and fishmeal, a formula ensured without the use of

The future is here: modern technologies in the European poultry sector How the latest technologies contribute to a more sustainable sector When thinking about the European poultry sector, an old-fashioned image might come to your mind. However, the European poultry sector employs some of the latest technologies in the world, contributing to a more sustainable production chain in terms of environment , society and economy. Keep reading to find out more about the modern technologies in the poultry sector! Nowadays, there is an imperative across different sectors to become even more cost-efficient. Achieving that