Month: July 2022

What European poultry can do (and does) to help employment in rural areas

Post author By atlas
Post date July 28, 2022
No Comments on What European poultry can do (and does) to help employment in rural areas

What European poultry can do (and does) to help employment in rural areas

The European poultry sector is continuously aiming to help employment growth in rural areas, by creating jobs in locations at risk of depopulation in the European Union and securing employment and a better living for the farmers.

Direct employment in the European poultry sector

Did you know that around 370.000 people in the European Union are currently making a direct living from the poultry sector? That’s more than the entire Iceland population!
All alongside the production chain, from breeding to processing, around 370.000 are proud to be part of this sustainable sector.

Working in the European poultry sector, in fact, means passion, care and family business. As key elements of the sector, poultry meat is produced in the EU in more than 25.000 family farms and companies, the work of the sector involves professionals of several branches along the production chain engineers, transport crew, veterinarians, in order to keep up with the latest improvements of the sector and the needs of the animals, as well as the needs of end consumers (with the works of butchers, retailers and chefs).

But employment in the poultry sectors is not only limited to the farming and processing activities. One of the goals of the SUST EU POULTRY promotion campaign is to raise awareness on the importance and many facets of employment in the poultry sector. This way, we will let you know how poultry boosts economic growth and strengthens local communities through securing jobs in rural areas.

Image by mladenbalinovac

Employment in the European poultry: participating countries

Now that you know about the main features of employment in the poultry sector in Europe, you would like probably to discover more details about this topic in your own country.

Germany, France and Spain are three of the largest poultry producers in Europe (just after Poland). Therefore, the sector provides direct and indirect job opportunities to a remarkable amount of people in the connected fields. Keep reading to find out more detailed information about employment in each national poultry sector:

Germany
According to the Federal Ministry of Food and Agriculture of Germany poultry meat contributed a total of 6% to the agricultural production value, accounting for 2.5 billion euros in 2021.

The main employment around poultry production in Germany revolves around poultry farms, as almost 80% of the poultry meat produced in this country comes from chicken, making it the most important branch in this field.

In 2020, 3,800 farms worked with 92 million chickens, with the highest focus on this activity found in the Lower Saxony Area.

France
According to the National Institute for Agronomic Research and the Meat Industry Interprofessional of France, a total of 14,000 poultry farms can be found in the country. Anchored in the heart of the territories, the sector employs around 100,000 professionals, including around 34,000 on the farms themselves.

In fact, the poultry sector creates more jobs than the average livestock sector, with a share of 34% of total jobs on farms, compared to an average of 44% for all livestock sectors. They represent the third most important type of livestock farming in terms of the number of dependent jobs created per job on a farm.

As we can see in the table, from 2019 to 2020, there has been a favourable trend that invites optimism in both figures for production and consumption. Thus, in 2020, production increased by 1% to 13,61 million tonnes. When it comes to consumption, it rose from 11,83 million tonnes to 12,01 million tonnes, which in per capita terms translates into 23,6 kg in 2020.

However, following the UK’s exit from the European Union in 2019, there was a significant change in the positive trends that were being achieved in recent years.

The main poultry meat producers in the European Union include Poland (19% of total production), France (13% of total production), Spain and Germany (12% respectively). Together with Italy (10%), these countries account for 73% of total EU production in 2021 (DG AGRI EU Agricultural Outlook).

Spain
According to data from the Spanish Ministry of Agriculture, Fisheries and Food, a total of 4,739 exploitation farms were registered for the poultry sector in Spain in 2020.

It’s important to highlight how these farms count with poultry exploitations as their main activity, accounting up to 41,32% of the total of 11,468 livestock production centres in Spain. The rest of centres can register poultry sector activities as secondary activity.

In this context, it is important to highlight how the Spanish poultry sector generated more than 2.3 billion euros to the national GDP, allowing 40,000 direct jobs.

Poultry in Spain also features a greater presence of individual workers (68,8%), reflecting how the sector is prominent of individual workers.

Besides, the average age of sector employees is 46.8 years, which implies that the Spanish poultry sector is the least aged of all agricultural sectors in the country, further away from 62 years average.

Taking a look at the data discussed, it is clearly stated how important the European poultry sector is to provide direct and indirect employment for thousands of people in the European Union. The workforce of the sector covers the whole production chain, involving male and female workers and boosts employment in rural areas. All these facts work together as part of the social aspect of sustainability in the European Poultry sector.

Promotion programme to inform about the Sustainable European Poultry Sector

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations (from Germany, France and Spain) and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the poultry sector and a product of great quality.

You can also learn more about sustainability of the sector by downloading our press kit here.

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

fc@avec-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

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What data tell us

What data tell us

What is the current situation of the poultry sector in the European Union? How many kilograms of poultry meat do Europeans consume? What are the top 3 poultry producers in the EU? And top 3 in consumption? Which are the poultry species produced in the EU? Has the UK’s exit from the EU had a major impact on the sector’s figures? Do you want to find out the answer to these questions? Then keep reading!

In this article we will try to answer all these questions using official data provided by the European Commission in collaboration with various international bodies.

Image by Atlas Marketing Studio

To begin with, let’s take an overview of the current situation in the sector and its key figures. The following table summarises some of the main indicators from 2016 to 2020:

EU28: Balance sheet for poultry meat (‘000 tons carcass weight)

	2016	2017	2018	2019 EU27	2020 EU27
Gross indigenous production	14.503	14.564	15.260	13.478	13.610
Export of meat	1.548	1.532	1.593	2.487	2.337
Import of meat	882	789	802	850	748
Consumption	13.829	13.817	14.462	11.834	12.016
Consumption per capita, kg	23,8	23,7	24,8	23,3	23,6
Self-suffiency, %	104,9	105,5	105,5	113,9	113,3

Source: EU Commission.

However, following the UK’s exit from the European Union in 2019, there was a significant change in the positive trends that were being achieved in recent years.

EU 27 production of poultry meat by type

Source: EC Europa

From the point of view of the type of poultry produced in the EU, 82% of the European poultry production is made up of broilers, 14% of the total production belongs to turkey, 3% to duck and 1% to other species (ducks, guinea fowls, quails).

EU 27 production of poultry meat by type

Source: MEG to Eurostat and national statistics.

This graph shows the evolution of poultry meat exports including the UK. As can be seen, in 2020 exports totalled 1,68 million tonnes, confirming an upward trend since 2016.

However, since the UK’s exit from the EU, poultry meat exports were reduced to 1,52 million tonnes in 2021. Despite this, the EU remains the world’s third largest exporter behind the United States and Brazil (Eurostat).

Major poultry meat exporters in the EU include the Netherlands, Poland, Belgium, Germany, France and Spain.

Finally, some of the most important EU export destinations outside the EU are the UK, Ghana, Ukraine, Cuba and Benin. From January to March 2022, European poultry meat exports to these countries totalled 116,5 thousand, 41,69 thousand, 26,83 thousand, 18,28 thousand and 16,59 thousand tonnes respectively (Eurostat).

According to the outlook issued by the Commission on trends in the agri-food sector in the European Union, poultry is the only meat category whose production has increased during the Covid-19 pandemic and the only one expected to grow between 2020 and 2030. Poultry meat consumption in the EU is expected to reach 24.6 kg per capita in 2030 (+1.2 kg compared to 2020), as poultry is seen as an affordable and high value source of protein.

In summary, the European poultry sector has positive current and future trends in terms of production, consumption and exports. Sustainability will play a key role in purchasing decisions, so it is vital to convey to consumers the constant contribution to environmental, social and economic sustainability, in line with the European Farm to Fork and Green Deal strategies. This proves how European poultry is your smart purchasing choice, as well as sustainably good for you and for the planet.

Promotion programme to inform about the Sustainable European Poultry Sector

You can also learn more about sustainability of the sector by downloading our press kit here.

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

fc@avec-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

Articles

European Poultry is Climate-Smart

Post author By atlas
Post date July 28, 2022
No Comments on European Poultry is Climate-Smart

European Poultry is Climate-Smart

The European poultry meat sector strives to build a healthier and more sustainable European food system. In particular, the European poultry sector is determined to best balance between the three pillars of sustainability: environmental, social, and economic, aiming at ensuring full access for Europeans to sustainable poultry meat.

For an environmentally friendly food production

Climate-smart agriculture (CSA) is an approach included in the EU’s initiatives such as Farm to Fork strategy, aimed at transforming agri-food systems to more environmentally friendly and climate-resilient practices. The CSA is committed to achieving internationally agreed goals such as the Sustainable Development Goals and the Paris Agreement . Its three primary goals are to increase agricultural output and incomes in a sustainable manner, adapt to and build resilience to climate change, and reduce greenhouse gas emissions.

Within the framework of Climate-Smart Agriculture and food productions, the European Poultry sector strives for a more sustainable sector, through the development of environmentally friendly production methods.

Through the Environmental sustainability pillar, the sector develops methods and strategies that contribute to reducing its environmental footprint and to make a more efficient use of resources.

Image by BVG Germany

For an environmentally friendly food production

Image by BVG Germany

Through the Environmental sustainability pillar, the sector develops methods and strategies that contribute to reducing its environmental footprint and to make a more efficient use of resources.

For an environmentally friendly food production

Through the Environmental sustainability pillar, the sector develops methods and strategies that contribute to reducing its environmental footprint and to make a more efficient use of resources.

Image by BVG Germany

Environmental Sustainability as a top priority

European farmers of the poultry sector are committed to preserving natural resources, reducing greenhouse gas emissions and providing safe, affordable and quality poultry meat to European citizens and consumers.

Through the following strategies, the sector ensures a climate-smart approach of its activities:

itigation and/or adaptation to climate change

In Europe we produce meat in a very climate-sensitive way. To improve the environmental and carbon footprint of the production of poultry meat, the sector has revolved its attention specifically on developing better use of natural sources, better breeding systems and feed utilisation. Such improvements have led to needing 0,5 kg less per animal, to a reduction in the land needed to produce feed (- 37%), the water usage needed by 1 L and, consequently, a reduction of the GHG emissions up to – 15%.

Innovation and investment into green technologies:

Reduction of use of fossil fuels is one of the main goals for the development of new and more modernised production methods, for farmers and all actors of the poultry production chain.

The use of alternative techniques such as heat pumps or biomass to heat poultry houses, of additives to improve digestibility and reduce excretions in the environment, the installation of solar panels or windmills for green electricity or use the manure as green energy source by investing in biogas plants, has led to a growing reduction of the impact of the sector on the environment each year.

Reduction of the use of feed associated with deforestation:

By supporting initiatives like those present in national qualification schemes, the efforts of EU poultry producers are visible and focused on managing the risk of certified soy usage, securing a soy supply that helps limit the deforestation effect.

Using alternatives to soy encourages the employment of protein crops locally produced in Europe, as well as mitigates the risk associated with deforestation and shortens the feed supply chain.

Sustainable use of natural resources

A strict legislative framework applies to food producers in the EU, requesting the reduction of air, water and land emissions as a result of their activity. poultry farms and slaughterhouses exceeding the threshold of 40 thousand bird places, alongside processing plants with a production capacity greater than 50 T per day are subject to the scope of the Industrial Emission Directive, for which a “permit to operate” is conceded by national authorities. This permit (currently under revision ) is delivered under strict conditions, seeking the highest level of protection of the whole environment.

While operators are required to comply with this permit in their activities, a constant action to improve the impact of these activities on natural resources through the development of reduced consumption techniques and production methodologies is carried out by such operators.

In conclusion, environmental sustainability in the European poultry sector aims to guide the sector to the most efficient use of natural resources, through innovation and investment in greener technologies and taking actions like mitigation of climate change and fight against deforestation as its priority. A climate-smart approach of the European Poultry sector is essential to achieve the goals of sustainability of this campaign in environmental terms. European poultry is good for you and for the planet – make your smart choice!

No antibiotics residues in poultry meat

Although antibiotics are used in case of necessity to guarantee the health of the animal, consumers can be sure that no residue of medicament will be found in poultry commercialized meat.

When the use of antibiotics to treat the sick bird is unavoidable, a period of time is ensured before slaughter to guarantee no trace of the medicament remains in the meat sale for consumption. This lack of residues is also checked in slaughterhouses, ensuring complete safety for consumers.

Remarkable progresses all over the EU

The EU poultry sector has been making remarkable progress in the reduction of the use of antibiotics following the European Commission’s One Health Action Plan Against Antimicrobial Resistanceaimed at mitigating antimicrobial resistance.

According to the European Surveillance of Veterinary Antimicrobial Consumption, overall annual sales of antimicrobials for food-producing animals in Europe shows a decline of antimicrobials in food-producing animals in Europe by more than 43% between 2011 and 2020.

More specifically, in the participating countries of this campaign, this decline shows that:

In Germany, overall annual sales of antimicrobials declined by 60.4% between 2011 and 2020
Between 2011 and 2020, sales of veterinary antimicrobial medicines decreased by 44% in France. The initiative by the major production sectors and veterinarians to decrease the sales of antimicrobial agents in food-producing animals has paid off.
In Spain, sales of polymyxins destined for food-producing animals decreased by 90.3% from 2017 to 2020 and by 97.5% from 2014 to 2020.

Promotion programme to inform about the Sustainable European Poultry Sector

You can also learn more about sustainability of the sector by downloading our press kit here.

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

fc@avec-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

Articles

Responsible use of antibiotics “as little as possible but as much as needed”

Post author By atlas
Post date July 28, 2022
No Comments on Responsible use of antibiotics “as little as possible but as much as needed”

Veterinarian examining a chicken in chicken farm.

Responsible use of antibiotics "as little as possible but as much as needed"

Animal health and welfare standards in the European Union are among the highest in the world. This is ensured by strict EU regulations, but also by the sector’s own effort to continuously improve production conditions with regard to resource conservation and animal welfare.

Reduced use of antibiotics as part of the social pillar

Within the social pillar of sustainability, the European Poultry sector, works to deliver amongst the highest standard of quality in the world. This is a work of constant improvement of production methods that ensure taking care of animal welfare and health aspects.

One essential topic the sector complies with is to reduce the use of antibiotics with poultry species. Although antibiotics remain an essential tool for guaranteeing the welfare and health of farm animals, this does not mean their use should not be prudent and rational. This is why the EU poultry sector is fully committed to a responsible use of antibiotics which means to use “as little as possible but as much as necessary”.

This objective is included within the Farm to Fork Strategy, as part of the European Green Deal, aiming at reducing the sales of antimicrobials for farmed animals by 50% by 2030.

Image by Hedgehog94

Reduced use of antibiotics as part of the social pillar

This objective is included within the Farm to Fork Strategy, as part of the European Green Deal, aiming at reducing the sales of antimicrobials for farmed animals by 50% by 2030.

Image by Hedgehog94

The core reason for the use of antibiotics

Ensuring the health of animals is top priority for the European poultry sector. Poultry species are the heart and core of the whole sector, and while the use of antibiotics is limited to necessary cases, they are sometimes the only solution to guarantee the well being of the animal in order to fight certain infections.

Nevertheless, antibiotics in Europe are never used as a preventive method and only under veterinarian prescription. The objective of the sector is to establish other preventive measures to ensure the health of the animal, such as tracking of antimicrobial use and assessing bacteria’s antibiotic resistance, while promoting good practices, all of which contribute to improved animal health.

Such prevention methods are even being applied to breeding selection of species: healthier and more robusts specimens are factors playing an important role in the breeding process and selection, in order to avoid illness in the animal and reduce the cases of antibiotics use.

No antibiotics residues in poultry meat

Although antibiotics are used in case of necessity to guarantee the health of the animal, consumers can be sure that no residue of medicament will be found in poultry commercialized meat.

Remarkable progresses all over the EU

More specifically, in the participating countries of this campaign, this decline shows that:

In Germany, overall annual sales of antimicrobials declined by 60.4% between 2011 and 2020
Between 2011 and 2020, sales of veterinary antimicrobial medicines decreased by 44% in France. The initiative by the major production sectors and veterinarians to decrease the sales of antimicrobial agents in food-producing animals has paid off.
In Spain, sales of polymyxins destined for food-producing animals decreased by 90.3% from 2017 to 2020 and by 97.5% from 2014 to 2020.

Promotion programme to inform about the Sustainable European Poultry Sector

You can also learn more about sustainability of the sector by downloading our press kit here.

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

fc@avec-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

Articles

Looking for a natural source of high protein? European poultry’s got you!

Post author By atlas
Post date July 28, 2022
No Comments on Looking for a natural source of high protein? European poultry’s got you!

Looking for a natural source of high protein? European poultry’s got you!

Nowadays, people are increasingly paying more and more attention to the type of food we eat in order to try to ensure that it is as natural and with the lowest possible degree of processing. That is why it is important to know the nutritional benefits of the foods in our shopping basket and why white meat is a highly recommended ingredient of a healthy and balanced diet, including the contribution of nutritional values as important as protein.

Among the nutritional benefits we ought to pay attention to is the adequate consumption of protein.

What are some of the benefits of adequate animal protein intake?

According to the European Commission, proteins are basic constituents in all living organisms that contain important source of nitrogen (16% according to FAO 2002) and of energy (4 kcl/g of protein). And why’s nitrogen important for your body and health one might wonder.
According to the World Health Organization , nitrogen is an essential component of amino acids that help build protein blocks. The measurement of nitrogen intake can help with protein metabolism.

According to various studies, in addition to maintaining adequate levels of muscle mass and providing energy, protein-rich meat contributes to:

A favourable effect on bones seems to be likely: studies reveal a positive association between the level of protein intake and bone mineral density.
In shorter-term studies, low-calorie, high-protein diets may result in greater weight loss (European Commission based on NNR 2012).

Almost all foods of animal or plant origin contain protein, although their protein content and amino acid composition differ widely. In the case of chicken meat, the average protein per 100 grams consumed is 20.2 grams, making it the meat with the highest protein content.

Picture by Bulut Tuncay

Among the nutritional benefits we ought to pay attention to is the adequate consumption of protein.

What are some of the benefits of adequate animal protein intake?

According to various studies, in addition to maintaining adequate levels of muscle mass and providing energy, protein-rich meat contributes to:

A favourable effect on bones seems to be likely: studies reveal a positive association between the level of protein intake and bone mineral density.
In shorter-term studies, low-calorie, high-protein diets may result in greater weight loss (European Commission based on NNR 2012).

Picture by Bulut Tuncay

Average protein content in g/100 g and % of food energy from protein in animal-derived raw foods

Animal-derived foods	Protein content (g/100 g)	% energy from protein
Beef (average)	16.9	48
Chicken	20.2	44
Fish (weighted average)	18.9	53
Eggs (without shell)	12.6	38
Cheese (average)	23.4	34
Pork (average)	18.9	39
Milk (3.5% fat, boiled)	3.1	19
Yogurt (plain, 2.5% fat)	3.0	22

Source: Own elaboration based on KNOWLEDGE FOR POLICY (European Commission) data

How do I know how much protein I should ingest in a day?

In adults, the recommended daily amount of protein ranges from 0.80 to 0.83 g per kilogram of body weight, for both men and women with modest levels of physical activity (European Food Safety Authority). For example, a woman weighing 65 kilograms should include in her diet between 52 and 53.95 grams of protein, while a man weighing 80 kilograms between 64 and 66.4 grams.

The recommended amounts for children and pregnant or lactating women are higher, to allow for the deposition of body tissues and the secretion of milk.

Remember it is recommendable to mix protein intake from poultry meat with other sources such as legumes and combine it with vegetables.

Benefits of poultry meat beyond protein

In addition to providing a good dose of protein, European poultry meat has other benefits for our bodies. On the one hand, poultry meat supplies the body with important vitamins and minerals, with the B group vitamins such as B3 and B5, as well as being a natural source of zinc and phosphorus, which contributes to the maintenance of normal teeth. (France and Germany footnote)

In addition to providing a good dose of protein, European poultry meat has other benefits for our bodies. On the one hand, poultry meat supplies the body with important vitamins and minerals, with the B group vitamins such as B6 and B12, as well as being a natural source of magnesium and phosphorus, which contributes to the maintenance of normal teeth. (Spain footnote)

It is one of the goals of the sector to promote and raise awareness on the benefits of a nutritious diet and healthy habits of consumption. This is why we recommend and encourage taking care of what you eat and consult reliable sources of information on health habits, such as the national Food Based Dietary Guidelines.

On the other hand, beyond the benefits for our bodies, European poultry meat contributes to the three pillars of sustainability, which means lots of benefits for the environment, society and animals as well as for our economy. Here you can find more information on the sector’s contribution to each type of sustainability.

Benefits of poultry meat beyond protein

SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.

You can also learn more about sustainability of the sector by downloading our press kit here.

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

fc@avec-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

Articles

Why sustainability?

Why sustainability?

When we hear the word sustainability, we tend to imagine a green leaf or a windmill. However, sustainability is such a broad concept, it means much more than taking care of the environment. In fact, we say that something is sustainable when it contributes favourably (or neutrally) to our planet, our society and our economy.

Thus, why is the European poultry sector considered a sustainable sector? Because of the great efforts that European farmers and all actors along the production chain make every day to contribute to all three pillars of sustainability: environment, society, economy. Over the years, continuous research on innovation and technological improvements on-field, as well as compliance with the demanding European standards, have ensured that the European poultry sector is fully committed to becoming more and more sustainable.

Firstly, the industry tries to be as environmentally neutral as possible. This is based on the EU directive on industrial emissions, which contains strict rules to control the maximum level of environmental emissions in poultry meat production. These requirements apply to both farms and slaughterhouses. In addition, the EU poultry sector uses the latest scientific findings and state-of-the-art technology to continuously improve sustainability and environmental impact. Finally, compared to other foodstuffs, the carbon footprint and water consumption of poultry meat are low and EU poultry producers are working to further optimise the use of natural resources.

Secondly, the European poultry sector is respectful of people and animals. In terms of animal welfare,the sector follows quite strict regulations to ensure the health and welfare of the animals. This means that poultry farms count with innovative technologies such as monitoring the feed, temperature and weight conditions needed to ensure the health of the animals. On the other hand, it is a sector committed to food safety and food quality, offering consumers a safe, versatile, nutritious and delicious product which is a fundamental part of a balanced diet.

Finally, following on from the third pillar of sustainability, the economy, the European poultry sector fosters economic growth and strengthens local communities by creating more than 370,000 direct jobs in rural and semi-rural areas across Europe. Not only that, but more and more women have joined all kinds of jobs in the production chain, thus promoting equal gender opportunities in the world of work.

In this way, the European poultry sector is supporting the European Farm to Fork strategy, which aims to achieve a more sustainable, healthier and fairer food system.
Thus, both the European poultry sector and the Farm to Fork strategy seek to accelerate our transition to a healthier and more sustainable European food system that should:

Picture by BVG Germany

Have a neutral or positive environmental impact.
Help mitigate climate change and adapt to its effects.
Meeting quality standards while ensuring animal health and welfare.
Guarantee food security, nutrition and public health, ensuring that everyone has access to sufficient, safe, nutritious and sustainable food.
Preserve food affordability, while generating fairer economic returns, fostering the competitiveness of the EU supply sector and promoting fair trade.

So, “European Poultry: Sustainably good for you and the planet” is not only the motto of this promotional campaign, but a clear message to be spread in all your homes.
The European poultry meat sector is convinced that sustainability is key for our future food system. What does it mean to you?

We want it to mean a planet we care for, a society aware of the benefits of sustainable choices and a greener economy. This is what this programme and this campaign want to communicate and achieve, with everybody’s help and participation.

Promotion programme to inform about the Sustainable European Poultry Sector

Find more information about the project here

You can also learn more about sustainability of the sector by downloading our press kit here.

Additional information

PRESS CONTACT

Ana María Martín

ATLAS MARKETING STUDIO

internacional@atlasmarketingstudio.com

CONTACT AVEC

Federica Chiarella

AVEC SECRETARIAT

fc@avec-poultry.eu

The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.

The European Commission assumes no responsibility for the use that may be made of the information contained therein.

What European poultry can do (and does) to help employment in rural areas

Direct employment in the European poultry sector

Employment in the European poultry: participating countries

Promotion programme to inform about the Sustainable European Poultry Sector

What data tell us

EU28: Balance sheet for poultry meat (‘000 tons carcass weight)

EU 27 production of poultry meat by type

EU 27 production of poultry meat by type

Promotion programme to inform about the Sustainable European Poultry Sector

European Poultry is Climate-Smart

For an environmentally friendly food production

For an environmentally friendly food production

For an environmentally friendly food production

Environmental Sustainability as a top priority

No antibiotics residues in poultry meat

Remarkable progresses all over the EU

Promotion programme to inform about the Sustainable European Poultry Sector

Responsible use of antibiotics "as little as possible but as much as needed"

Reduced use of antibiotics as part of the social pillar

Reduced use of antibiotics as part of the social pillar

The core reason for the use of antibiotics

No antibiotics residues in poultry meat

Remarkable progresses all over the EU

Promotion programme to inform about the Sustainable European Poultry Sector

Looking for a natural source of high protein? European poultry’s got you!

What are some of the benefits of adequate animal protein intake?

What are some of the benefits of adequate animal protein intake?

Average protein content in g/100 g and % of food energy from protein in animal-derived raw foods

Animal-derived foods

Protein content (g/100 g)

% energy from protein

How do I know how much protein I should ingest in a day?

Benefits of poultry meat beyond protein

Benefits of poultry meat beyond protein

Why sustainability?

Promotion programme to inform about the Sustainable European Poultry Sector

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