When we hear the word sustainability, we tend to imagine a green leaf or a windmill. However, sustainability is such a broad concept, it means much more than taking care of the environment. In fact, we say that something is sustainable when it contributes favourably (or neutrally) to our planet, our society and our economy.
Thus, why is the European poultry sector considered a sustainable sector? Because of the great efforts that European farmers and all actors along the production chain make every day to contribute to all three pillars of sustainability: environment, society, economy. Over the years, continuous research on innovation and technological improvements on-field, as well as compliance with the demanding European standards, have ensured that the European poultry sector is fully committed to becoming more and more sustainable.
Firstly, the industry tries to be as environmentally neutral as possible. This is based on the EU directive on industrial emissions, which contains strict rules to control the maximum level of environmental emissions in poultry meat production. These requirements apply to both farms and slaughterhouses. In addition, the EU poultry sector uses the latest scientific findings and state-of-the-art technology to continuously improve sustainability and environmental impact. Finally, compared to other foodstuffs, the carbon footprint and water consumption of poultry meat are low and EU poultry producers are working to further optimise the use of natural resources.
Secondly, the European poultry sector is respectful of people and animals. In terms of animal welfare,the sector follows quite strict regulations to ensure the health and welfare of the animals. This means that poultry farms count with innovative technologies such as monitoring the feed, temperature and weight conditions needed to ensure the health of the animals. On the other hand, it is a sector committed to food safety and food quality, offering consumers a safe, versatile, nutritious and delicious product which is a fundamental part of a balanced diet.
Finally, following on from the third pillar of sustainability, the economy, the European poultry sector fosters economic growth and strengthens local communities by creating more than 370,000 direct jobs in rural and semi-rural areas across Europe. Not only that, but more and more women have joined all kinds of jobs in the production chain, thus promoting equal gender opportunities in the world of work.
In this way, the European poultry sector is supporting the European Farm to Fork strategy, which aims to achieve a more sustainable, healthier and fairer food system.
Thus, both the European poultry sector and the Farm to Fork strategy seek to accelerate our transition to a healthier and more sustainable European food system that should: