It is very important to make conscious choices and let our body absorb the right sources for all these fundamental nutrients. European poultry, known for its high-quality and food safety standards, is an excellent option to include in a balanced diet.
Want to know why? Keep reading!
1. European origin: sustainably good for you and the planet
Consumers have been paying increasing attention to how their food is produced – a growing focus in on animal welfare and sustainable production. Tue European poultry meat sector feels well prepared to meet these expectations!
The EU has strict regulations in place throughout the entire production chain – from farm to fork – (and even earlier in the chain) to ensure the highest quality standards for its poultry products. The sector is committed to continuously improving production conditions in terms of resource conservation, feed, and animal well-being.
2. Food Safety as a priority in the EU
Food safety is of utmost importance in our diet. The EU has stringent food safety regulations and controls in place throughout the entire poultry production process. This includes monitoring feed quality, animal health, hygiene practices, and the use of antibiotics when strictly necessary.
The EU is committed to providing safe, nutritious, high quality and affordable food for its citizens – through policies like the Farm to Fork strategy, it ensures that the European poultry sector moves towards an even more healthy and sustainable EU food system
3. High Protein Ratio... but not only!
European poultry can be an excellent that helps in growing and maintaining muscle mass, as well as helping maintain normal bones, as it is a naturally high source of protein.
For instance, chicken breast is a great example: it’s a lean and affordable meat with high protein benefits: a portion of 133gr is only 140 kcal but contains 28 gr of protein.
EU poultry also contains some minerals and vitamins, making it an excellent choice for balanced dishes. It is naturally high in B group vitamins, which help the nervous system to work, as well as it reduces tiredness and fatigue. Incorporating EU poultry into your diet can help meet daily protein requirements effectively as well as help with a normal energy-yielding metabolism.
4. Consumption Values: European poultry: your smart choice
Globally, there is a growing trend among consumers to become increasingly sensitive to animal welfare, environmental and health concerns, and poultry has the least carbon footprint[3]. As the production of red meat is often more resource-intensive and leads to higher greenhouse gas emissions, consumers tent to shift towards poultry meat – considered more efficient and less resource- intensive, making it a more sustainable choice.
With its high-quality standards, food safety regulations, high protein content, and beneficial nutrient profile, EU poultry provides an excellent option if you are seeking to optimize your nutritional intake. By choosing EU poultry, you can enjoy a safe, nutritious, and delicious protein source that contributes to a balanced diet. Consumers can be confident about buying and consuming EU poultry meat: “Enjoy, it’s from Europe”[4]!
- [1] EC Public Health
- [2] EFSA Dietary Reference Values
- [3] OECD-FAO Agricultural Outlook 2023-2032
- [4] “Enjoy, it’s from Europe”! is the signature of the promotion policy adopted by the European Commission that help the sector’s professionals break into or consolidate international markets and make European consumers more aware of the efforts made by European farmers.
