{"id":6312,"date":"2022-07-27T14:25:54","date_gmt":"2022-07-27T14:25:54","guid":{"rendered":"https:\/\/eu-poultry.eu\/?p=6312"},"modified":"2022-08-25T18:14:47","modified_gmt":"2022-08-25T18:14:47","slug":"why-sustainability","status":"publish","type":"post","link":"https:\/\/eu-poultry.eu\/en\/why-sustainability\/","title":{"rendered":"Why sustainability?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6312\" class=\"elementor elementor-6312\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f830de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f830de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04616f2\" data-id=\"04616f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-064b3ce elementor-widget elementor-widget-heading\" data-id=\"064b3ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why sustainability?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed7c487 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-hidden-laptop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed7c487\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bc58f2\" data-id=\"7bc58f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2718fa0 elementor-widget elementor-widget-text-editor\" data-id=\"2718fa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When we hear the word sustainability, we tend to imagine a green leaf or a windmill. However, sustainability is such a broad concept, it means much more than taking care of the environment. In fact, we say that something is sustainable when it contributes favourably (or neutrally) to our planet, our society and our economy.<\/p><p>\u00a0<\/p><p>Thus, why is the European poultry sector considered a sustainable sector? Because of the great efforts that European farmers and all actors along the production chain make every day to contribute to all three pillars of sustainability: environment, society, economy. Over the years, continuous research on innovation and technological improvements on-field, as well as compliance with the demanding European standards, have ensured that the European poultry sector is fully committed to becoming more and more sustainable.<\/p><p>\u00a0<\/p><p>Firstly, the industry tries to be as environmentally neutral as possible. This is based on the EU directive on industrial emissions, which contains strict rules to control the maximum level of environmental emissions in poultry meat production. These requirements apply to both farms and slaughterhouses. In addition, the EU poultry sector uses the latest scientific findings and state-of-the-art technology to continuously improve sustainability and environmental impact. Finally, compared to other foodstuffs, the carbon footprint and water consumption of poultry meat are low and EU poultry producers are working to further optimise the use of natural resources.<\/p><p>\u00a0<\/p><p>Secondly, the European poultry sector is respectful of people and animals. In terms of animal welfare,the sector follows quite strict regulations to ensure the health and welfare of the animals. This means that poultry farms count with innovative technologies such as monitoring the feed, temperature and weight conditions needed to ensure the health of the animals. On the other hand, it is a sector committed to food safety and food quality, offering consumers a safe, versatile, nutritious and delicious product which is a fundamental part of a balanced diet.<\/p><p>\u00a0<\/p><p>Finally, following on from the third pillar of sustainability, the economy, the European poultry sector fosters economic growth and strengthens local communities by creating more than 370,000 direct jobs in rural and semi-rural areas across Europe. Not only that, but more and more women have joined all kinds of jobs in the production chain, thus promoting equal gender opportunities in the world of work.<\/p><p>\u00a0<\/p><p>In this way, the European poultry sector is supporting the European Farm to Fork strategy, which aims to achieve a more sustainable, healthier and fairer food system.<br \/>Thus, both the European poultry sector and the Farm to Fork strategy seek to accelerate our transition to a healthier and more sustainable European food system that should:<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3e7bc2\" data-id=\"f3e7bc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cecd771 elementor-widget elementor-widget-image\" data-id=\"cecd771\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1706\" height=\"2560\" src=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-scaled.jpg\" class=\"attachment-full size-full wp-image-6314\" alt=\"\" srcset=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-scaled.jpg 1706w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-200x300.jpg 200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-683x1024.jpg 683w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-768x1152.jpg 768w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1024x1536.jpg 1024w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1365x2048.jpg 1365w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1200x1800.jpg 1200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1980x2970.jpg 1980w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f3704 elementor-widget elementor-widget-text-editor\" data-id=\"33f3704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Picture by BVG Germany<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6613b8 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6613b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b34803e\" data-id=\"b34803e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3aacb0 elementor-widget elementor-widget-text-editor\" data-id=\"c3aacb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we hear the word sustainability, we tend to imagine a green leaf or a windmill. However, sustainability is such a broad concept, it means much more than taking care of the environment. In fact, we say that something is sustainable when it contributes favourably (or neutrally) to our planet, our society and our economy.<\/p><p>Thus, why is the European poultry sector considered a sustainable sector? Because of the great efforts that European farmers and all actors along the production chain make every day to contribute to all three pillars of sustainability: environment, society, economy. Over the years, continuous research on innovation and technological improvements on-field, as well as compliance with the demanding European standards, have ensured that the European poultry sector is fully committed to becoming more and more sustainable.<\/p><p>Firstly, the industry tries to be as environmentally neutral as possible. This is based on the EU directive on industrial emissions, which contains strict rules to control the maximum level of environmental emissions in poultry meat production. These requirements apply to both farms and slaughterhouses. In addition, the EU poultry sector uses the latest scientific findings and state-of-the-art technology to continuously improve sustainability and environmental impact. Finally, compared to other foodstuffs, the carbon footprint and water consumption of poultry meat are low and EU poultry producers are working to further optimise the use of natural resources.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d731ed4\" data-id=\"d731ed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98eb931 elementor-widget elementor-widget-image\" data-id=\"98eb931\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1706\" height=\"2560\" src=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-scaled.jpg\" class=\"attachment-full size-full wp-image-6314\" alt=\"\" srcset=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-scaled.jpg 1706w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-200x300.jpg 200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-683x1024.jpg 683w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-768x1152.jpg 768w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1024x1536.jpg 1024w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1365x2048.jpg 1365w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1200x1800.jpg 1200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1980x2970.jpg 1980w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ee2 elementor-widget elementor-widget-text-editor\" data-id=\"5a22ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Picture by BVG Germany<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d41d662 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d41d662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86dcce8\" data-id=\"86dcce8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b9780d elementor-widget elementor-widget-text-editor\" data-id=\"3b9780d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Secondly, the European poultry sector is respectful of people and animals. In terms of animal welfare,the sector follows quite strict regulations to ensure the health and welfare of the animals. This means that poultry farms count with innovative technologies such as monitoring the feed, temperature and weight conditions needed to ensure the health of the animals. On the other hand, it is a sector committed to food safety and food quality, offering consumers a safe, versatile, nutritious and delicious product which is a fundamental part of a balanced diet.<\/p><p>\u00a0<\/p><p>Finally, following on from the third pillar of sustainability, the economy, the European poultry sector fosters economic growth and strengthens local communities by creating more than 370,000 direct jobs in rural and semi-rural areas across Europe. Not only that, but more and more women have joined all kinds of jobs in the production chain, thus promoting equal gender opportunities in the world of work.<\/p><p>\u00a0<\/p><p>In this way, the European poultry sector is supporting the European Farm to Fork strategy, which aims to achieve a more sustainable, healthier and fairer food system.<br \/>Thus, both the European poultry sector and the Farm to Fork strategy seek to accelerate our transition to a healthier and more sustainable European food system that should:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1555be1 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1555be1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66532a4\" data-id=\"66532a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f73a4 elementor-widget elementor-widget-text-editor\" data-id=\"50f73a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we hear the word sustainability, we tend to imagine a green leaf or a windmill. However, sustainability is such a broad concept, it means much more than taking care of the environment. In fact, we say that something is sustainable when it contributes favourably (or neutrally) to our planet, our society and our economy.<\/p><p>\u00a0<\/p><p>Thus, why is the European poultry sector considered a sustainable sector? Because of the great efforts that European farmers and all actors along the production chain make every day to contribute to all three pillars of sustainability: environment, society, economy. Over the years, continuous research on innovation and technological improvements on-field, as well as compliance with the demanding European standards, have ensured that the European poultry sector is fully committed to becoming more and more sustainable.<\/p><p>\u00a0<\/p><p>Firstly, the industry tries to be as environmentally neutral as possible. This is based on the EU directive on industrial emissions, which contains strict rules to control the maximum level of environmental emissions in poultry meat production. These requirements apply to both farms and slaughterhouses. In addition, the EU poultry sector uses the latest scientific findings and state-of-the-art technology to continuously improve sustainability and environmental impact. Finally, compared to other foodstuffs, the carbon footprint and water consumption of poultry meat are low and EU poultry producers are working to further optimise the use of natural resources.<\/p><p>\u00a0<\/p><p>Secondly, the European poultry sector is respectful of people and animals. In terms of animal welfare,the sector follows quite strict regulations to ensure the health and welfare of the animals. This means that poultry farms count with innovative technologies such as monitoring the feed, temperature and weight conditions needed to ensure the health of the animals. On the other hand, it is a sector committed to food safety and food quality, offering consumers a safe, versatile, nutritious and delicious product which is a fundamental part of a balanced diet.<\/p><p>\u00a0<\/p><p>Finally, following on from the third pillar of sustainability, the economy, the European poultry sector fosters economic growth and strengthens local communities by creating more than 370,000 direct jobs in rural and semi-rural areas across Europe. Not only that, but more and more women have joined all kinds of jobs in the production chain, thus promoting equal gender opportunities in the world of work.<\/p><p>\u00a0<\/p><p>In this way, the European poultry sector is supporting the European Farm to Fork strategy, which aims to achieve a more sustainable, healthier and fairer food system.<br \/>Thus, both the European poultry sector and the Farm to Fork strategy seek to accelerate our transition to a healthier and more sustainable European food system that should:<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e9837 elementor-widget elementor-widget-image\" data-id=\"d1e9837\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-200x300.jpg\" class=\"attachment-medium size-medium wp-image-6314\" alt=\"\" srcset=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-200x300.jpg 200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-683x1024.jpg 683w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-768x1152.jpg 768w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1024x1536.jpg 1024w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1365x2048.jpg 1365w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1200x1800.jpg 1200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-1980x2970.jpg 1980w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-4911703-scaled.jpg 1706w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e9800 elementor-widget elementor-widget-text-editor\" data-id=\"e8e9800\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Picture by BVG Germany<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-add52c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"add52c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-755ac9d\" data-id=\"755ac9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01861f elementor-widget elementor-widget-text-editor\" data-id=\"d01861f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Have a neutral or positive environmental impact.<\/li><li>Help mitigate climate change and adapt to its effects.<\/li><li>Meeting quality standards while ensuring animal health and welfare.<\/li><li>Guarantee food security, nutrition and public health, ensuring that everyone has access to sufficient, safe, nutritious and sustainable food.<\/li><li>Preserve food affordability, while generating fairer economic returns, fostering the competitiveness of the EU supply sector and promoting fair trade.<\/li><\/ul><p>So, \u201cEuropean Poultry: Sustainably good for you and the planet\u201d is not only the motto of this promotional campaign, but a clear message to be spread in all your homes. <br \/>The European poultry meat sector is convinced that sustainability is key for our future food system. What does it mean to you?<\/p><p>\u00a0<\/p><p>We want it to mean a planet we care for, a society aware of the benefits of sustainable choices and a greener economy. This is what this programme and this campaign want to communicate and achieve, with everybody\u2019s help and participation.<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7792e67 elementor-widget elementor-widget-heading\" data-id=\"7792e67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promotion programme to inform about the Sustainable European Poultry Sector<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1248a4a elementor-widget elementor-widget-text-editor\" data-id=\"1248a4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SUST EU POULTRY is a two-year promotion campaign supported by the European Commission and launched by three national poultry associations and their European umbrella association (from Germany, France and Spain) with the main goal of raising awareness among European consumers and professionals about the sustainability of the European poultry sector and a product of great quality.<\/p><p>\u00a0<\/p><p>Find more information about the project here<\/p><p>You can also learn more about sustainability of the sector by downloading our press kit here.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809b823 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"809b823\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2022\/07\/ENG-Press-Kit-SUST_EU_POULTRY-2706-no-QR.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Press Kit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d54c2f elementor-widget elementor-widget-text-editor\" data-id=\"1d54c2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Additional information<\/strong><\/p><table width=\"610\"><tbody><tr><td width=\"305\"><p><strong>PRESS CONTACT<\/strong><\/p><p><strong>Ana Mar\u00eda Mart\u00edn<\/strong><\/p><p>ATLAS MARKETING STUDIO<\/p><p>internacional@atlasmarketingstudio.com<\/p><\/td><td width=\"305\"><p><strong>CONTACT AVEC<\/strong><\/p><p><strong>Federica Chiarella<\/strong><\/p><p>AVEC SECRETARIAT<\/p><p>fc@avec-poultry.eu<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f213c elementor-widget elementor-widget-text-editor\" data-id=\"a8f213c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The content of the present advertising solely represents the opinion of the author and is the exclusive responsibility of the same.<\/p><p>The European Commission assumes no responsibility for the use that may be made of the information contained therein.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why sustainability? When we hear the word sustainability, we tend to imagine a green leaf or a windmill. However, sustainability is such a broad concept, it means much more than taking care of the environment. In fact, we say that something is sustainable when it contributes favourably (or neutrally) to our planet, our society and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6314,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts\/6312"}],"collection":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/comments?post=6312"}],"version-history":[{"count":11,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts\/6312\/revisions"}],"predecessor-version":[{"id":8961,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts\/6312\/revisions\/8961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/media\/6314"}],"wp:attachment":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/media?parent=6312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/categories?post=6312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/tags?post=6312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}