{"id":11805,"date":"2024-01-25T14:47:22","date_gmt":"2024-01-25T14:47:22","guid":{"rendered":"https:\/\/eu-poultry.eu\/?p=11805"},"modified":"2024-01-25T15:20:16","modified_gmt":"2024-01-25T15:20:16","slug":"sustainability-is-a-must-have-not-a-should-have","status":"publish","type":"post","link":"https:\/\/eu-poultry.eu\/en\/sustainability-is-a-must-have-not-a-should-have\/","title":{"rendered":"Sustainability is a \u2018Must Have,\u2019 Not a \u2018Should Have\u2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11805\" class=\"elementor elementor-11805\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eab36a e-flex e-con-boxed e-con e-parent\" data-id=\"2eab36a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025d237 elementor-widget elementor-widget-heading\" data-id=\"025d237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Helping the planet: Lower energy use<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167bdb8 elementor-widget elementor-widget-text-editor\" data-id=\"167bdb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>One major success is the significant drop in the environmental footprint of the production of poultry meat in Europe. Thanks to the improved use of feed and fast-growing poultry species, the European poultry sector has cut down on the greenhouse gasses it produces by an impressive 19% in the last 20 years. This not only helps the environment but shows that the European poultry industry has been trying to reduce its impact and works to fight climate change<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e22c6 elementor-widget-widescreen__width-initial elementor-widget elementor-widget-image\" data-id=\"65e22c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"381\" src=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-768x505.jpg\" class=\"attachment-medium_large size-medium_large wp-image-11808\" alt=\"\" srcset=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-768x505.jpg 768w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-300x197.jpg 300w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1024x673.jpg 1024w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1536x1010.jpg 1536w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-2048x1347.jpg 2048w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1200x789.jpg 1200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1980x1302.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa5409 elementor-widget elementor-widget-heading\" data-id=\"faa5409\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Improved performance: The biologically efficient poultry<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a49d0a1 elementor-widget elementor-widget-text-editor\" data-id=\"a49d0a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The improved performance of modern poultry is proof of biological efficiency. With a reduced feed requirement of 320 g per kilogram of live weight, and a 40 g increase in total eviscerated yield, the European poultry sector has achieved a balance between sustainability and productivity.<\/p><p>At the same time, this progress has led to improvements in the quality of life, health, and welfare, emphasizing the holistic approach of poultry farming.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d503aaa elementor-widget-widescreen__width-initial elementor-widget elementor-widget-image\" data-id=\"d503aaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"386\" src=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-768x511.jpg\" class=\"attachment-medium_large size-medium_large wp-image-11813\" alt=\"\" srcset=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-768x511.jpg 768w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-300x200.jpg 300w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-1024x681.jpg 1024w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-1536x1022.jpg 1536w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-2048x1363.jpg 2048w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-1200x798.jpg 1200w, https:\/\/eu-poultry.eu\/wp-content\/uploads\/2024\/01\/BP-22-1-1980x1318.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29b37b elementor-widget elementor-widget-heading\" data-id=\"b29b37b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reduced pollution potential: A cleaner, more responsible sector<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d46e3 elementor-widget elementor-widget-text-editor\" data-id=\"50d46e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beyond greenhouse gas reductions, advances in feed conversion ratio (FCR) have also led to a 28% reduction in nitrate and phosphate excretion, addressing concerns about pollution potential. This originates in a commitment to responsible nutrient utilization, in line with sustainable agricultural practices and environmental responsibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509e92d elementor-widget elementor-widget-heading\" data-id=\"509e92d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Water use: Striving for efficiency and health<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7770beb elementor-widget elementor-widget-text-editor\" data-id=\"7770beb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to sustainability efforts, water utilization has also developed positively improved water intake has not only contributed to better gut health and litter quality but has also led to a reduction in water consumption of 0.57L per 1 kg of poultry. This is an example of the industry&#8217;s commitment to efficient and sustainable water management, which is crucial in the face of increasing global water scarcity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6b8aa elementor-widget elementor-widget-heading\" data-id=\"2c6b8aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Progress in live weight and feed efficiency: Lower energy use<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01dd00e elementor-widget elementor-widget-text-editor\" data-id=\"01dd00e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Progress has also been made in terms of energy efficiency, with advancements in live weight, shorter rearing times, and reduced feed production and transport have contributed to a remarkable 19% reduction in overall energy consumption. This is a significant step towards an energy-efficient and environmentally conscious poultry sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e30909 elementor-widget elementor-widget-heading\" data-id=\"6e30909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Less land use and transport: A win-win scenario<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ada67e e-flex e-con-boxed e-con e-parent\" data-id=\"1ada67e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e06dd7 e-con-full e-flex e-con e-child\" data-id=\"7e06dd7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7eba0 elementor-widget elementor-widget-text-editor\" data-id=\"ba7eba0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In terms of land use and transport, improvements in FCR have resulted in 2.5 kg of poultry requiring 0.8kg less feed. This means that 42% less agricultural land is needed for poultry feed production.<\/p><p>Additionally, there has been an 18.3% decrease in road trips for delivering raw materials and feed for poultry, showcasing a commitment to reducing the environmental footprint associated with transport.<\/p><p>In conclusion, the European Poultry sector has demonstrated that sustainability is not just a desirable feature but an integral component of successful poultry farming that continues to improve with time and effort.<\/p><p>The efforts made over the past two decades prove the industry&#8217;s commitment to environmental responsibility, efficient resource utilization, and the overall well-being of the poultry population.<\/p><p>As the sector continues to evolve, these achievements serve as a foundation for future innovations and reinforce the idea that sustainability is a \u201cmust\u201d not just a \u201cshould have.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02fe3d elementor-widget-widescreen__width-initial elementor-widget elementor-widget-image\" data-id=\"a02fe3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eu-poultry.eu\/wp-content\/uploads\/elementor\/thumbs\/BP-22-2-scaled-qiu2qy5cc74amty9pjn93abba049ffr80rhgsjmhxc.jpg\" title=\"BP 22 (2)\" alt=\"BP 22 (2)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a724cd e-flex e-con-boxed e-con e-parent\" data-id=\"6a724cd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6502a elementor-widget elementor-widget-text-editor\" data-id=\"6f6502a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"list-style: none;\"><li>[1] Source: DELIVERING IMPROVED PRODUCTIVITY AND SUSTAINABILITY for the broiler industry over the past 20 years&#8221; by AVIAGEN, March 2023.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the dynamic landscape of the European poultry sector, the integration of sustainability practices has evolved from being a mere consideration to an absolute imperative. Over the past two decades, the industry has witnessed substantial progress in productivity, environmental and social responsibility, reduction of use of antibiotics, waste management&#8230; In short: SUSTAINABILITY <a href=\"#ftnref1\"><sup>[1]<\/sup><\/p>\n","protected":false},"author":1,"featured_media":11808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts\/11805"}],"collection":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/comments?post=11805"}],"version-history":[{"count":10,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts\/11805\/revisions"}],"predecessor-version":[{"id":11856,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/posts\/11805\/revisions\/11856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/media\/11808"}],"wp:attachment":[{"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/media?parent=11805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/categories?post=11805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eu-poultry.eu\/en\/wp-json\/wp\/v2\/tags?post=11805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}